MORIS design: Plzeňský Prazdroj

We will design, construct and furnish your commercial interior. It doesn’t matter whether it is a shop or a restaurant. Our approach is the same whether orders are large and small, whether it is the construction of a new interior or refurbishment of an existing one. We want to be useful. We are unique in knowing and being able to provide all trades. Whilst we are delivering your interior, you can concentrate on your work – take advantage of a turn-key solution.

Inquiry

WHAT WE PROVIDE

Analysis of project and customer/investor requirements
We perform a store-check of your outlets and those of your competitors
We design and propose interiors using 3D visualisations, shop concept
Development, mock-ups and testing of functionality
Measuring up and recording of the state of the sales outlets
Production, delivery and installation

Selected works

Client: Plzeňský Prazdroj, a. s.
Segment: Alcoholic beverage
Realization: 2017

About project

The new beer section's dominant feature is the use of the element of light, and its colour shades. The exposition's lighting constantly changes intensity, and is never the same. The ceiling lights evoke a magnification of pulsating beer foam. Together with the navigation, this effect is easily identifiable both from remote locations throughout the store, and directly on site.

The exposition is completed by an untraditionally conceived categorisation, which utilises the transparency and colourfulness of the material in the tones of the beer bottle itself. The individual categories are highlighted by reflective RGB lighting, which plays with the embossed aluminium sheet's structure.