MORIS design: IQOS - PHILLIP MORRIS

We will design, construct and furnish your commercial interior. It doesn’t matter whether it is a shop or a restaurant. Our approach is the same whether orders are large and small, whether it is the construction of a new interior or refurbishment of an existing one. We want to be useful. We are unique in knowing and being able to provide all trades. Whilst we are delivering your interior, you can concentrate on your work – take advantage of a turn-key solution.

Inquiry

WHAT WE PROVIDE

Analysis of project and customer/investor requirements
We perform a store-check of your outlets and those of your competitors
We design and propose interiors using 3D visualisations, shop concept
Development, mock-ups and testing of functionality
Measuring up and recording of the state of the sales outlets
Production, delivery and installation

Selected works

Client: IQOS
Segment: Tobacco products
Realization: 2020

About project

We created IQOS design prototypes, including a technical solution, for Philip Morris.

We designed a technical solution for a set of IQOS products in a very sophisticated way – illuminated letters, docking station, coin tray and counter display.

The illuminated letters IQOS are designed from opal plexiglass, including lighting using white LED modules and a dimming sensor to conspicuously attract shoppers' attention. There is also a docking station for 5 devices with a charging adapter, which includes a dimming sensor. The coin tray is made from shaped and tempered glass, with edges ground to matte, and is complemented by a holder for the replacement of the glass if necessary. The coin tray's dominant feature is a 3D IQOS logo which is sufficiently large to attract attention. The pinnacle of the technical solution is the counter display, with a 3D illuminated LED logo and changeable magnetic price tags. We also designed the product holders excellently; they are mechanically secured against theft by winches. The entire set thereby ensures that the product is effectively presented directly at the point of sale, and becomes a powerful tool for long-term brand building.