The impetus for the creation of the new bank's design concept is the desire to stand out from the grey of the current banking environment. The bank aims to create a pleasant, private environment for its customers, in which they'll feel at home, but not at the cost of excessive domesticity or rusticity. The environment thereby supports a new design type, with innovative technologies integrated into the concept so that it supports the positive perception of the brand and the added customer services. The concept supports the interconnection of human values with the current trends in banking in a functional, modern environment adapted locally to the region or city in which it's found. In addition to the design, Banka Creditas will also place great emphasis on first-rate services and the provision of maximum comfort for the customer, who thanks to this marketing mix will stay in the bank's branch longer and thereby use more services. From their visit to the bank, the client must primarily take away a positive experience, thanks to which the brand's reputation will continue to spread via recommendations.