MORIS design: PILULKA

Let your product stand out among the competition

Support your POS communication with a sales stand designed to suit your product and to attract customers.

We manufacture POS stands in a variety of materials, in many designs and using technologies that respect the needs of your specific product. We design displays in metal, wood, plastic, glass, interactive and in various combinations of materials.

Why us?

We design stands that sell.
We have our own design department and production.
We can also produce a sales display to your own design.
We produce around 40,000 stands per year.
We deliver sales stands to all EU countries and other locations.
We use a variety of materials, including sustainable ones.

Selected works

Client: Pilulka Lékárny a.s.
Segment: Pharmacies
Realization: 2022

About project: The Brand Manual is the unequivocal foundation stone for every company. It determines the tone of marketing communication, the form of online marketing and visual materials. In a company which is continuously developing, like +pilulka, the Brand Manual is continuously being modified, and every so often may be completely rewritten. When this occurs, we need to adapt the in-store communication and design at branches to it.

In this regard, we have adapted the pharmacy on Senovážné náměstí to the new Brand Manual. The change has mainly impacted side shelf drawers and the front of low gondolas. A core element of the entire design is the smiley symbol, a part of which forms the plus symbol, which the company added to the name of its pharmacies. The pink plus symbol expresses positive experience, and the smiley on labels and window displays portrays how customers will feel shopping there.

The new design is based around a pronounced, yet delicate, pink colour. This is meant to evoke softness and comfort in customers. The entire interior is thus a combination of clean white and a number of shades of pink, as a result of which the store is visually clean and more intelligible for customers. The new concept presents +pilulka not just as a mere pharmacy, but also an attractive place to shop.