MORIS design: TRAFICON KUNRATICE

About project: The interior of the shop provides everything needed for a multifunctional store. Wooden elements and blue light give customers a greener and healthier impression. This concept helps to encourage customers to purchase tobacco alternatives that are less harmful.
The large sales stand allows clear display of all magazines and daily newspapers. This gives the customer an excellent overview of the range available. In addition, print sales are supported by subtle LED lightning to make the titles stand out more, without overly irritating customers.
The concept also incorporates the sale of snacks. With this in mind, we also included a corner area for selling fresh coffee.
A red line is woven throughout the whole design of the store. Together with blue illuminations, this links the store to the logo and identity of the brand. As a result, customers can recognize the Traficon store anywhere in the country.