MORIS design: TRAFICON

Client: TRAFICON TOBACCO RETAIL s.r.o.
Segment: Tobacco products
Realization: 2021

About project

A multifunctional store concept that combines a modern newsagent focusing on tobacco products that are less harmful to health (e-cigarettes) and the small-scale sale of refreshments, including high-quality fresh coffee.

We designed the concept so as to appear more environmentally-friendly, healthy and calming to customers, and to support the sale of alternatives to standard tobacco products while preserving the functions of a regular newsagent, such as the sale of newspapers and magazines.

The dominant feature is the plastic inscription TRAFICON, which thereby gives the entire store a hallmark of subtle exceptionality. Thanks to the used materials, such as the wood decor, the feeling of “healthier“ shopping for tobacco products is emphasised.