MORIS design: PILULKA HOLEŠOVICE

About project: The fresh design of the Pilulka store comprises light colours, playful pictograms and also plenty of greenery. The interior marries a cosy atmosphere promoted through wood and plants with futuristic aesthetics, in line with the brand’s progressive nature and identity. Gentle colours and organic elements focus on the comfort of customers while shopping. Thus an ordinary pharmacy becomes a calm and attractive place to shop.

This is all complemented by wooden furnishings. Benches come with an unconventional upholstered armrest in corporate colours. The space is dominated by a single totem located in the store for customers, and a green wall behind the counter, discreetly muted through a plexiglass partition. One bold element of the concept is an illuminated smiley symbol in the store window, boosting communication outwards and highlighting the pharmacy’s position. It is also an identifying symbol for Pilulka pharmacies.

We have adapted to the smaller premises through the amount of furnishings. Thus, the store is not congested, meaning the intention of the brand having a calming impression on customers is not impacted within the store. Instead, the pharmacy appears spacious and minimalist.