MORIS design: Patron

About project: The largest pram manufacturer, Patron – a progressive Czech company – requested the design and realisation of a new store concept. In addition to its own brands, its stores represent many other high-quality manufacturers, and so it was necessary to come up with a relatively neutral design which also respects the other brands. The dominant white colour, pleasant wooden floor and original wallpaper based on the letter P together form a cosy and fresh space. High-quality retail lighting, solid wood furniture and special spatial shelf systems were used in the interior so as to ensure that the individual brands stand out in the store. An interesting addition is the practical car seat simulator in the form of a real car seat, set in a pedestal with a discreet and stylish vehicle silhouette. We also designed a test track whereby the pram‘s driving characteristics can be tried out on various terrains – larger stones, grass, small pebbles and a wooden floor. The customer thus has the opportunity to test the pram practically, and under realistic conditions, on site.