MORIS design: MANUMI

About project: Creativity and imagination shining all the way out onto the street, making customers curious to enter right away, in particular through the playful colourful design. The store interior not only cleverly portrays the brand essence and products on offer, but also helps to provide in-store navigation.

The store contains a truly diverse range of products for creative craft – from beads and macramé products to candle making essentials. These small products really stand out on visually neutral stands. These are supported by coloured navigation graphics which helps customers know immediately exactly where the products for their own creative needs are located. “Everything for stone bracelets”, and “Everything for macramé” against a coloured background clearly mark the category of products, and are clearly visible right from the entrance.

We have boosted communication not just within the store, but also towards the street. We have replaced the original posters in the store window with illuminated T-boards at the front of stands. These attract the attention of passersby, and their bold colours tempt them to take a look in the store. We have rejuvenated and clearly structured the store, without having to change anything about the range.

The icing on the cake design-wise is the perimeter neon LED symbolising the beading of a string, clearly connecting up shelves across the entire store circumference.