MORIS design: TULIP

About project: The fresh design of this stand for furniture handles should differentiate it from the general technical competition in this segment. According to surveys amongst B2C customers, it is surprisingly women who have the final say in choosing handles. This fact was the foundation for the creation of this stand, which will suit both B2B (architects, carpenters) and B2C – end customers. Emphasis was also placed on the opportunity for easy updating of ranges, and in particular strong branding, which will navigate customers even from the far ends of showrooms.