MORIS design: Alpine Pro

About project: For Alpine Pro we conceived the complete transformation of their outdoor clothing shops. When creating the design we had at the back of our minds the idea that man should adjust to nature, and not nature to man. We therefore drew inspiration for the outdoor clothing shops from the shapes of the boulders of the Dolomites, frequently visited by Alpine Pro customers. Although the layout and elements of the shops are almost organically irregular, we increased the merchandise occupancy of the space by 10%. For this project we received a POPAI award in 2012.