MORIS design: TCHIBO

Client: Tchibo Praha
Segment: Food production
Realization: 2016

About project

In this project, the assignment was to develop a permanent stand to support sales of Tchibo coffee and two other brands - Jihlavanka and Davidoff. The stand is designated primarily for modern stores, but we will also utilise its potential with key partners in the Traditional Market.

The aim of this project is primarily to increase the visibility of all three brands, together with increasing sales of key parts of the portfolio. Part of the assignment was to design a stand which will present all three brands in a simple way.

During the manufacturing, we chose a wooden body. The lateral communication, which carries all three brands' visuals, is made from a PET pocket with a printed visual. The upper part is made from lasered plexiglass, attached to the stand with Velcro.