MORIS design: SUPER ZOO NOVO PLAZA

About project: Our concepts don’t just deal with emotions, but also functions. We take account of the end customers and also our clients. That’s why we also focus on the modularity of our concepts in designing and developing them. Thus our first proposal is meant for the largest store. All parts of the design and equipment are drawn up so that the whole interior can be adapted to small stores too.

The Super Zoo store in the Novo Plaza SC is thus another successfully rebranded branch of this popular pet chainstore. We’ve promoted the clarity of the store through bold category signage and simple graphics with images of different groups of pets. The shelves for goods we designed and produced adapt perfectly to smaller areas without affecting the overall interior appearance.

We have made use of live animals to enhance the customer experience. We have created interesting exhibits and incorporated them into the overall concept design-wise. We’ve supported the shopping experience through educational elements which highlight the brand’s love for pets. Thus you’ll find the “How to look after your pet” section in the store, with leaflets for each animal and tips on how to afford them the best of care.