MORIS design: STELLA ARTOIS

Client: Pivovary Staropramen
Segment: Beer brewing
Realization: 2013

About project

We created a unique presentation and sales stand for Stella Artois, which reflects the premium brand's exceptionality, and thereby conspicuously distinguishes it from other brands.

The stand, which contains shelves for bottles, is dominated by a glass display case with a typical beer glass, which is also illuminated.

The stands are located in stores so as to tempt shoppers to make impulsive purchases; in addition to supporting the brand's visibility, they therefore also aim to attract customers who will buy something “for Sunday”, to savour and take pleasure in, in addition to their standard brand...