MORIS design: Starobrno

Client: Heineken ČR
Segment: Beer brewing
Realization: 2016

About project

We were given the task of creating a completely new concept for increasing the visibility of the Starobrno brand in a specific hypermarket.

The shop-in-shop is expected to improve the image of beer sales, support the brand in the region and increase sales. The secondary space is used for the presentation of the STAROBRNO brand, and the sale of products from the Starobrno portfolio. The project reflects the Starobrno brand's connection with the region, for example the motifs of a dragon, the HC Kometa ice hockey team and an astronomical clock.

The space is located in a row of other containers, in the main aisle directly beside the hypermarket entrance. The equipment in the container is mainly the result of joinery work. The cladding on the walls is fabricated using laminated boards with a lava decor, dark concrete and natural light oak, with a milled-in system for anchoring the shelves. The stand includes a base with built-in refrigerators.

The entire space is effectively backlit by LED strips, and its whole atmosphere is completed by light boxes showing the story of the beer and the city of Brno.