MORIS design: KETRIS

About project: Two storeys full of equipment not just for animal breeders, but also for horse riding enthusiasts, who can find everything they could wish for in the store – from riding clothes to harnesses. The practical store layout, clear range layout and timeless interior appearance make the store a cosy place to shop.

The range is clearly divided up according to equipment use and type. The names of individual categories are visible from each corner of the store, helping customers find their way in the store. Tones of wood and earth portray a love for nature and ranching. The combination of wooden décor, dark grey and contrasting green colours express the brand identity in line with its Brand Manual. The wooden floor and décor also result in a rustic atmosphere, complemented by fresh green. Shopping comfort is secured by two seats in the waiting zone, where customers can rest or take time to investigate a product.

The dominant design feature is the horseshoe shaped light, which besides its design also ensures the ideal illumination of products. The icing on the cake is the replica of a horse used to present goods, and also operating as an ingenious heating cover. Fans of horse-riding and enthusiastic breeders will realise as soon as they enter that they are in the right place.